This paper aims to analyze the contemporary phenomena of misogyny among young people from the consumer society perspective. Scholars point that neoliberalism is the main cause of the phenomena but researcher would like to point that the strong influence of consumerism over young generation should also be focused. The intense criticism of young women’s consumption and their consumer desire is arresting feature of the contemporary phenomena of misogyny among young people. This paper uses paper studies and in-depth interview to review the phenomena. The influence and conflict of consumer society in the current misogyny among young people can be divided into four sections. First, young women’s desire for consumerism is strongly denounced. Second, young women's tendency towards individualism and consumerism face strong discontents especially in date and marriage. Third, consumer society strengthens consumption of women's sexuality and young women find it uncomfortable. Lastly, young women appear as new customers in the consumer culture but they are easily disregarded unlike men. This paper also reviews how much young people have sympathy for the current misogyny. It reveals that young people think there is no different value in the consumption between men and women but the perception of the image of young women’s consumer subjectivity is different between men and women. Also, the tendency towards misogyny was much more strong in online.
